when i am out and about sporting zwd, i get stopped a lot! people say things like
"that's a really cool shirt!"
"you're a designer, did you make that?"
and when i explain that yes, i did...or mia, krystyna, julia, and i did, they say "i love the concept!"
but every now and then, since we are in new york, i get a sceptic. someone who asks the question, yea, but does being "zero waste" really matter, or is that just a niche market or a pr stunt?
and my answer is this:
is THIS really the world we want to be living in? is this worth having cheap clothes? is it?
this is a real factory in brooklyn that carts 15 cubic yards of waste to landfill each week, but the volume at which they produce cuttings is too fast, they can not afford to keep up with carting it away, so they let it pile up inside their factory.
now, this is bad for a number of reasons.
- it is totally a fire hazard
- having it carted away creates a huge operating expense for the business
- the fabric hoard takes up space that they have to pay rent for
...just to name a few. and here are some of the beautiful zero waste fashion that were created out of this very pile:
the fashion industry is huge. it touches all of us pretty-much every day of our lives. everything that you are wearing while you read this was likely made in a factory where this fabric hoard and waste are a daily reality.
the guardian claimed that one fast fashion brand could produce 1,000 tons of fabric waste in 48 hours! thats enough to make 2 MILLION pieces of zwd. and they do, every day.
so, i guess i would have to ask you, what you think?
does "zero waste" matter?
if you think it does, tell me. leave a comment, tweet about it. share these photos, and help #keepapoundoutoftheground with your own zwd.