the mission of zero waste daniel is to tackle wasteful fashion industry norms by providing customers with kick-ass zero waste alternatives to conventional fashion.
fashion is dead but its lost spirit of innovation and general cultural relevance are about to come back in the form of couture. when Li Edelkoort, a leading trend forecaster, made this announcement in her 2015 manifesto, puzzlement and disbelief dominated the reactions of many. in i-D, sarah raphael articulated well the sentiment: “if fashion is indeed excluding itself from the cultural conversation of the new generation, surely couture is the worst offender. with only a handful of designers still bothering with the art of it, and kanye west telling the world fashion should be affordable and democratic, it's hard to imagine this high-brow art form making a come back.” indeed, couture — the art of sewing — would have to be reimagined.
that is what zero waste daniel does. we are the first company making 100% zero waste clothes. thanks to Daniel Silverstein’s ReRoll technique, we make unique yet affordable fashion pieces by applying the art of sewing to the scraps that abound due to fashion industry’s wasteful practices. by reimagining sewing we have also reinvented fabric. we provide zero waste ReRoll fabrics to those, companies and individuals alike, who join our quest for innovation, sustainability, and justice. all zero waste daniel products are unisex. and, needless to say, our labor practices withstand scrutiny, as you can witness by visiting the zero waste daniel make/shop in brooklyn, 369 hooper street, where all our production takes place.
stop by and see the art of sewing in action, maybe bring a picture for a custom design.