the mission of zero waste daniel is to tackle and change industry norms by reimagining how to design and create without waste.
we make kick ass clothing that sends nothing to landfill.
we believe that:
all resources are valuable: materials, people, energy, time and imagination
good design utilizes all available resources, provides functional solutions for customers and does not create waste
clothing production should send nothing to landfill
we believe that putting energy into reusing wasted materials is better than creating new ones
customers deserve to know how their clothes are made
all workers must be paid a fair wage
it takes time to do things the right way
fashion is dead but its lost spirit of innovation and general cultural relevance are about to come back in the form of couture. when Li Edelkoort, a leading trend forecaster, made this announcement in her 2015 manifesto, puzzlement and disbelief dominated the reactions of many. in i-D, sarah raphael articulated well the sentiment: “if fashion is indeed excluding itself from the cultural conversation of the new generation, surely couture is the worst offender. with only a handful of designers still bothering with the art of it, and kanye west telling the world fashion should be affordable and democratic, it's hard to imagine this high-brow art form making a come back.” indeed, couture — the art of sewing — would have to be reimagined.
that is what zero waste daniel does. we are the first company making 100% zero waste clothes. thanks to Daniel’s ReRoll technique, we make unique yet affordable fashion pieces by applying the art of sewing to the scraps that abound due to fashion industry’s wasteful practices. by reimagining sewing we have also reinvented fabric. we provide zero waste ReRoll fabrics to those, companies and individuals alike, who join our quest for innovation, sustainability, and justice. all zero waste daniel products are unisex. and, needless to say, our labor practices withstand scrutiny, as you can witness by visiting the zero waste daniel make/shop in brooklyn, 369 hooper street, where all our production takes place.
stop by and see the art of sewing in action, maybe bring a picture for a custom design.