The Zero Waste Daniel Flower Shop is in Full Bloom at NYFW
New York Fashion Week just got a whole lot more floral, fabulous, and sustainable!
We transformed our Brooklyn flagship into The Zero Waste Daniel Flower Shop—a blooming fashion dreamscape where sustainability meets couture craftsmanship.
Guests stepped into a world of handmade fabric florals, disco balls, and immersive design, celebrating the launch of our latest collection—a stunning lineup of zero-waste, floral-inspired pieces. We brought the magic to life by live-sewing custom blooms, proving that even the tiniest scraps can become wearable art.
A Floral Fantasy, with a Theatrical Twist
Drag superstar Suddenly Audrey stole the show in a custom look that paid homage to the ultimate flower shop fantasy—Little Shop of Horrors. With dramatic glam and oversized floral details, she embodied the bold, theatrical energy of the night, setting the stage for a celebration unlike any other.
Adding to the romantic-meets-avant-garde atmosphere? A live harpist, curated drinks, and a space decked out with oversized textile flowers and shimmering disco orbs.
Fashion That Never Wilts
The new Zero Waste Daniel Flower Shop collection highlights our signature approach to sustainable design:
🌸 3-D Fabric Florals: Hand-sewn blooms crafted entirely from upcycled scraps.
🌿 Wearable Sustainability: Pieces that give fabric waste new life—brooches, decorative stems, jackets, sweatshirts, and more.
🧵 Custom Creations: Shoppers can now walk in, select their own florals, and have a one-of-a-kind garment made in-store.
“We’re redefining what a flower shop can be, These florals don’t need water, they don’t wilt, and they tell a bigger story about sustainability and creativity.
Visit the Zero Waste Daniel Flower Shop
The best part? The Flower Shop isn’t just a NYFW pop-up—it’s sticking around through spring!
✨ Location: 257 Varet St., Brooklyn, NY
✨ What to Expect: Shop ready-made pieces, book a custom floral design session, or drop in (time permitting) for a walk-in customization experience.
✨ Pricing: Floral brooches start at $25, custom sweatshirts from $79, and completely personalized designs start at $265.
This season, skip the bouquets and wear your flowers instead. 🌸